Publications
This paper is a continuation of the award-winning paper- Can Chairs talk.
Published by Research World Big Data Edition (Nov/Dec 2018) and available from Wiley Online
While many people are accustomed to analysing mined data, not many realise the importance of the meta-data that gets attached to data and the insights this can deliver.
ADMAP May 2018 publication.
This paper examines what opinion polls and social media analytics revealed about the 2014 Scottish referendum for independence and how social media analysis can be applied to political systems in the future.
Paper presented at ESOMAR World Congress 2015 at Dublin Ireland. Also won WPP Atticus for Public Relations and Affairs 2016.
To understand and gain insights into the phenomenon of job attrition, global research was carried out to understand what makes people happier in life, focusing primarily on their professional life, as employment is among the most important factors affecting overall happiness.
Presented at ESOMAR World Congress 2011. Won Best Paper in Below 30 category: Young Researcher of the year award.
This paper explains how data mining on new data sources can help PR departments learn from the past and take proactive measures.
Presented at ICCO Global Summit 2018 and published by ICCO
This article describes how Organ Donation Scotland created a targeted, social campaign to maintain healthy levels of registrations to the Organ Donor Register.
Preriit’s project for Kantar TNS. Won MRS Best New Insights and Grand Prix 2016.
This paper discusses the use of techniques such as network mapping and contextual text mining to understand brand pages on Facebook.
Paper presented at ARF Research Conference — Re:Think 2014. Also won WPP Atticus for Research Methodologies 2015.
This paper explores talks about link survey panel data with social media and other such channels.
Paper published by CASRO for their Annual 2013 Journal.
This paper explains how data mining using artificial intelligence (AI) helped gauge interest in Arper, an Italian furniture company, and competitor brands on digital platforms.
Won Best Paper 2017 at ESOMAR World Congress and MRS Best Social Media 2017 awards.
This paper describes a research project for the European cooking business of Unilever, the food and FMCG manufacturer, which analysed social media data to identify opportunities to use social platforms to drive growth.
Preriit’s project for Kantar TNS. Won MRS Best Social Media Research 2016.
This paper explores what concerns and inspires young market researchers and makes recommendations for attracting and retaining talent in the industry.
Paper presented at ESOMAR World Congress 2014 at Nice, France.
The paper illustrates the approach through a case study in order to understand the sensory profile of the ideal product along with understanding of are there different consumer segments that seek to have a different sensory profile of the beverage.
Published for MRS India and won Best Paper — Analytics 2012.
Provides learnings and simple solutions to several analytical and technical challenges faced by most mid-sized companies working in the insights and strategy sphere in the UK.
Presented and Published for ESOMAR Big Data World 2017.
This article details how Lloyds Banking Group, the UK bank, employed natural language processing to and social listening to assess usage and attitude in the B2B finance market, targeting small businesses.
Preriit’s project for Kantar TNS. Nominated as Finalist for MRS Best Financial Research 2016.
This paper uses the examples of a range of Indian brands to argue the value and importance of authentic corporate social responsibility.
Selected for Admap Prize 2013.
Generalizations From A Meta-Analysis of Brand Advertising Elasticity.
Written by Raj Sethuraman, Gerard J. Tellis, Richard Briesch and assisted by Ranga Venkatesan and Preriit Souda. Published by Journal of Marketing Research.