Communications
Communication Ideation & Optimization
We can help organisations:
- uncover reasons for success and under-performance of theirs and competition's branded communications
- identify organically occurring conversations in the category and create content which is in tune with consumer language map
- map trajectory of message spread enabling clients to optimize virality potential for better brand awareness and message build
Campaign & Product Launch Tracking
We can help brands and organizations:
- track performance of their marketing or PR campaigns for near real-time optimization
- unravel the relative importance and interplay of executional and creative elements in the campaign
- understand the importance played by different influencers and influences (say media, culture, events, etc.)
- uncover competition strategies during the campaign; thus helping make adjustments to ward off any overtures affecting success
- link up results from ATL (Above the Line) and BTL (Below the line) activations to get a complete picture of the brand-led ecosystem
- understand short-term and long-term impact of campaigns on brand equity; if tracked for an extended period
PR Strategies
We can help organizations:
- understand the impact of past events on the organization's reputation as well as possible future influence
- prepare PR and communication strategies for any future event with a high probability of occurrence; thus helping reduce the likelihood of negative impact on brand perception or organizational reputation