Consumers & Citizens
Consumer Experience &
Consumption Analysis
We can help you:
- understand how consumers act in their natural environment, what they like/dislike, thus allowing brands to create a better experience
- get a comprehensive view of the consumer's usage and attitudes by uncovering their world outside of brand-created eco-system; helping brand discover new opportunities and reinvent themselves
- uncover the influence of location, society, weather, ethnic nuances on consumption habits
- map out consumer journeys while quantifying the relative impact of each step on the final purchase
Consumer Segmentation
We can help a brand:
- superimpose their survey-created customer segmentations on social and digital data; enabling them to size their segments in the digital sphere
- track segment movements continuously; resulting in massive savings over time and allowing ongoing insights on evolving needs, delights and pains of segments
- show strength of client brand vis-a-vis competition in different segments
- uncover growth opportunities by each segment
- help create segment-specific products and services
- complement the above uses with micro message targeting strategies; such an exercise can help generate better ROI for segment-led digital marketing endeavours
