Brand & Competition

Brand Strength

We can help brands:
  • understand its strengths and weaknesses
  • decipher differences between brand identity and perceived image
  • determine the impact of its products and communications
  • find avenues to improve brand health
  • build a better brand identity and targeting strategies (online and offline) by understanding drivers of success
Example: Drivers of Brand Strength

Example: Drivers of Brand Strength

Competition's Strength

We can help clients:
  • understand strength and weaknesses of competitor brand's identity
  • identify gaps in competitors' brand image
  • refresh the persona of your brand using learnings from the above

Using a combination of new and traditional data sources analyzed using AI enabled data mining techniques, organizations can save in excess of 40% on research expenditure while being quicker by 3-6 months in strategy execution.

If you want to know more, Connect with Us

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