Products & Services

Product & Service Usage

Apart from finding new avenues to extend product consumption or service usage, we can help organizations understand:
  • implicit and explicit reasons for their product use
  • pain and delight emanating from product use
  • the impact of past and future trends
  • differences in product usage by demographic, temporal and spatial dimensions
  • impact of pricing, branding, market forces and competition on product usage
Example: Product feature use by countries of interest

Example: Product feature use by countries of interest

Preriit Souda’s 2018 winning paper at ARF (Advertising Research Foundation) has shown that use of social media data, geofenced spatial data along with regional economic data can help tourism departments understand reasons for tourist visits, their onsite activities while being able to zoom in on niche ones. Apart from being cheaper to analyze, resulting strategies can lead to increase in the number of tourists in excess of 5%.

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