Category & Innovation
Category Understanding
We can help a brand:
- get a complete view of their brand strength, product use and related perceptions, communication effectiveness while providing the same for competition and understanding consumer attitudes outside the brand-led ecosystem
- understand the health of a category, impact of branding in the category and influence of adjoining categories
- induce behavior change and much more
Trend Detection & Product Ideation
We can help a brand:
- detect the prevalence of trends, track their growth, and dissect underlying reasons; differentiate between a trend and a fad
- not only understand underlying opportunities but also danger zones to avoid
- cluster opportunities emerging out of a trend and help ideate different products and services suited for different potential customer segments
- understand effects of trend on behaviors
- uncover competition's ventures into trend exploitation enabling a proactive counter move strategy
