Category Understanding
Trend Detection & Product Ideation
Preriit Souda helped a premium furniture brand understand its category, impact of communication and industry awards, and influence of new designs and designers. His methods included state-of-the-art image mining along with text mining techniques to decipher implicit and explicit dimensions enabling the client to make strategic investments. Work was done exclusively using digital data.
Work won Best paper at ESOMAR World Congress 2017 and MRS Best Social Media 2017.