Behind the Curtain

Using technology for understanding human behaviors is an art as well as science. We value creative thinking in problem-solving as much as robust analytical procedures.

We use a consumer-centric approach to detect all touch and voice points and select data sources. Some of the data sources and types which we have worked with or have knowledge of working with include:

Social media data
Sector-specific digital voice points
Media influenced digital voice points
Search behavior data
Traditional data from Surveys
Ad Media Intelligence data
Mobile Behavioral data
Citizen Open data
IOT (Internet of Things) data
Geo Spatialdata
Weather data
Voice data
Image and video data
Travel behavior data
Sales and pricing data
Any many more, just ask!

While data extraction is an art analyzing these diverse type of data and interlacing the insights is no less poetic!

For analysis, we believe in using a combination of structured and unstructured techniques, from the fields of traditional statistics to Machine Learning techniques; and while AI (Artificial Intelligence) enabled methods improve and enhance our insights, there is no replacement for human checks and creative insights.